What is Social Media Brand Management?

Social media brand management is not a quick road to gaining hundreds of thousands of Twitter followers or an instant path to doubling your sales. It’s a long-term process focused on developing sustainable, organic growth for your personal or business brand by building a brand reputation that consumers can trust and a following that can increase your brand’s reach.

Vikilinks manages your brand across social media channels based on an organic and sustainable growth strategy that will stand the test of time and endure regardless of micro- or macro-environmental changes. We focus on daily activities that support strategic, long-term growth objectives.

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There are four key areas that you need to work on to improve your social media branding game:

Your Identity:

In order to make find success with social media branding, you need to know your business. What defines your brand and how does it differentiate from the others? What does it seek to achieve? Who and how does it want to impress? The clearer you are about your brand’s identity, the easier it will be craft the right message.

Your Audience:

A big part of social media branding is understanding and knowing your target audience like the back of your hand. This allows you to take a precise, tailored approach with your marketing efforts, rather than a blind, blanket one.

Your Content:

The type of content you share on social media shapes your brand, which is why it is integral that you share the right type. The content you share has the power to make or break your social media marketing campaign. So sharing the appropriate content on each network should not be ignored.

Your Design:

Visual elements play a crucial role in how your followers perceive your brand on social media, which is why aligning your brand design with your marketing goals is a step you cannot afford to ignore. Remember, our brains tend to process visual content 60,000x faster when compared to regular text.

Vikilinks makes understanding how consumers feel about a brand easier than ever:

  • Real-time and historical social activity
  • World-wide, location-based, and keyword searches
  • Customizable keyword and profile alerts
  • Multi-location viewing
  • Interactive analytics

Vikilinks helps companies boost sales and marketing with insights into social media activity that reveals conversations and trends behind social media posts and people who drive them, all within the context of location. This allows companies to make better decisions, develop effective strategies and maximize results.


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